The Grand Canadian is a beautiful mountain-side resort overlooking the town of Canmore, Alberta. Back in 2006 Admen was tasked with creating all the advertising, marketing materials, photography, brochure, direct mail postcards, and a website in order to sell one wing of the resort's property, which was being converted at the time to condominiums. The new owners, a group of Korean businessmen, wanted everything to come together in less than 6-weeks. We set to work immediately in order to launch a one-day sales event. We pulled it off and the resort's sales team which included Admen's Scott Rosenke sold the entire wing of the resort in just 4 hours on a Saturday in early October of 2006. Sales at the end of the 1-day sales event totalled $18-million.
ONE DAY SALE OF CONDOS WITH TOTAL SALES OF $18-MILLION IN 4-HOURS. THIS WAS A CONVERTED WING OF AN EXISTING HOTEL PROPERTY.